Staying Focused: A Tale of Two Companies
It was the best of times, it was
the worst of times, it was the age of wisdom…and through all the changes that a
business undergoes over twenty years, these two companies managed to stay
focused on sustained growth and the changing market.
Atlas Wallpaper &
Paint has served the decorating needs of
residential and commercial customers for more than 75 years. McLean
Packaging has provided packaging and displays over two decades. Both
companies went into business with modest means but with a huge commitment to
their missions and clientele.
Atlas Wallpaper &
Paint began as a small operation that grew into a powerful regional distributor
and now has become a well known retailer that satisfies the most discriminating
high end interior decorating tastes.
McLean Packaging got its start in
an 8,000 square foot facility. It now occupies over 400,000 square feet in three
highly-specialized plants and employs over 350 skilled people. Both companies
have built their businesses around a cornerstone of unique products for unique
customers. And both have experienced exponential growth because they have never
lost focus of their core missions.
Keeping focus during
times of growth can be a challenge. As companies expand and product lines
diversify, it is easy for management to become distracted by new details and
situations that arise with growth. But skilled managers understand the
importance of delegating responsibilities to keep balance and continuity. And
skilled decision makers understand the importance of allowing other experts to
manage growth in areas that are outside of the organization’s core competency.
As they continued to grow, Atlas Wallpaper & Paint and McLean Packaging both
decided to outsource their technology needs. Their decisions to do so helped
them to continue to grow, profit, and remain focused on their
missions.
“Outsourcing has enabled
us to keep on top of technology,” said Office Manager Marilyn Gutstein of McLean
Packaging, Philadelphia, PA. “Through the years, CompuData has done everything
for us, from hardware installation, to networking, to writing software. They
service our needs and are there to quickly resolve problems as they occur. We
don’t have to worry about staffing an IT department.”
Atlas Wallpaper &
Paint found itself going through an incredible growth spurt during the 1980s.
Sales were increasing, orders came in nonstop, and business was booming.
Inventory, purchasing, and accounting had to be computerized and tied in
together to keep up with the growth. CompuData handled all these issues for
Atlas Wallpaper & Painting as their outsourced IT and accounting system
provider, servicing and upgrading technology as needed all along the way.
Over time, Atlas
Wallpaper & Paint changed its business model. It sold off its distribution
operations and now focuses exclusively on high end residential needs. Its stores
in Marlton, NJ, Cherry Hill, NJ, and Philadelphia, PA are famous for decorating
the homes of local celebrities. And CompuData was there to handle their
changing needs.
“Outsourcing was a good
deal for me,” said President Ted Spivak. “We had massive technology needs and I
needed to focus on the business. CompuData’s services were very valuable. All
they needed from me was a list of my symptoms—like going to the doctor. They
took care of the rest and I was able to get back to the business of serving
customers and growing the business.”
Is your organization
going through a period of rapid growth? If so, are you spending valuable time
and resources focusing on which technology tools to choose instead of focusing
on your core business? By outsourcing your technology needs, you will be able
to concentrate more of your resources on your mission as well as further sustain
your growth. Call your CompuData representative today to see if outsourcing is
right for you.
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