You've probably spent more money than you care to mention on keeping your customers interested and on attracting new ones. But can you prove that your efforts are worth every penny?

Marketing Made Easy
SalesLogix® Marketing is there to help you give your customers exactly what they want — and put your dollars exactly where they belong.

You'll target the right customers, develop the right campaigns, and send hot leads to the right people. And you'll turn prospects into lifelong, profitable customers.

Stay on Track
Are your campaigns working? Which ones should be scrapped? You'll know for sure with SalesLogix Marketing.

Automatically track every campaign you launch against prospects or existing customers, including responses received. Then, collect your results as raw data, or as a percent of your potential. Finally, associate a campaign with each contact, and find out exactly where your marketing money should be going. Reel in Those Leads — While They're Hot Are your leads cold by the time they're assigned? Create Business Rules to make sure leads get automatically assigned to the right person as they're generated. And if they're not contacted, pass them along to another person.

Manage Campaigns from Start to Finish
It's hard to keep track of who's delivering ad copy where, and when that mail drop should be completed. That's why SalesLogix Marketing lets you manage all the campaign tasks assigned to people within your company and outside of it. Set up due dates, assign your tasks, and see all the details.

Take Away the Guesswork
Automate those pesky follow-ups and keep your reps selling. Schedule a phone call; send e-mails, faxes, and literature; or trigger a web-based "drip" marketing campaign — automatically. And send information the way prospects want to receive it — by mail, e-mail, or phone.

Measure That ROI
Now it's easy to prove the value of your marketing investment. Build reports that tell you how many leads a campaign generated, how you got those leads, and how much you spent to get them. And the best part? You get your results instantly!

Right on Target
SalesLogix Marketing brings you closer to your customers than ever before. You'll target them more effectively, learn the secrets of your success, and improve overall customer loyalty. And you'll know exactly how to hit the bull's-eye the next time around.