CRM helps to increase productivity across your marketing, sales and support functions. By understanding the many ways CRM can improve your company’s effectiveness, you can determine if CRM software is a fit for your company.

Marketing Automation
In order to build lasting – and more profitable – customer relationships, you need to identify, execute and replicate effective marketing initiatives across all your sales channels. An automated CRM system provides the tools for marketing teams to:

• Develop, target and implement campaigns.
• Manage and analyze marketing budgets.
• Maintain lists and track responses.
• Track collateral distribution.
• Analyze campaign results.

Sales Force Automation (SFA)
SFA enables you to analyze the entire sales cycle and successfully manage your sales pipeline – from first contact to final sale. SFA systems provide the tools for sales teams to:

• Perform analysis to ensure time and energy are spent on the deals most likely to close.
• Improve lead distribution and tracking.
• Analyze training and performance.
• Centralize contact and interaction management.
• Effectively process quotes and orders.
• Provide remote sales staff with instant access to corporate and customer information.