Do it right and you can convert more leads.
Do it wrong and your customer gets the water torture.

In this economy, everyone seems to be talking about Lead Nurturing, Relationship Marketing or Drip Marketing. Drip marketing is the process of sending prospects a carefully thought out series of communications to your prospects. These can include direct mail pieces, email messages, phone calls, faxes, event invitations, newsletters, and even face-to-face visits.

Drip campaigns tend to be most useful when there is a long sales cycle. Often there is a trigger to initiate a drip campaign. Perhaps it’s a web site visit, a trade show lead, or a response to an advertisement. If it’s very early in the prospect’s buying cycle, it’s probably a poor use of your sales team’s time to attempt to close this deal. If your sales team does call, this premature lead may be denounced this as a “bad lead” with no budget, timeframe, etc. Yet, 50% of all leads eventually purchase something from someone.

If you want to stay top-of-mind, you need to build rapport with your prospect over time. You build your message so when they are ready, you will be there.

Swiftpage Drip Marketing is a marketing automation tool that helps you build and deliver multi-step marketing sequences that intelligently and automatically drive your sales and marketing processes.

Create email, telemarketing, postcard, letter, and fax communication stage options, schedule a call list, or choose to export a list of contacts in your campaign, pause your campaign for Review, or Transfer contacts to a different campaign, all with automated Drip Marketing from Swiftpage.

With three different Drip Marketing campaign types, you can select the stage sequencing options that work best for you.

• Anchor Date campaigns allow you to set your stages to occur on days before and after a specific date. This is great for new product launches and event promotion campaigns.

• Calendar campaigns allow you to select specific dates on a calendar for your stages to occur. Maintain specific control of your campaign schedule and use this for your e-newsletter campaigns.

• Duration campaigns are continuous campaigns that sequence stages based on days since your contact was loaded into a campaign. This is useful for managing your contact relationships long term.

Conditional Actions and Branching
You can also cater specifically to each of your contacts with branching options based on your contacts’ interactions with previous stages, or a specified field in your database. For example, only send the next email to those that opened and clicked on a link in the previous email.

Integrated Results
Swiftpage’s integrated capabilities allow for your campaign results to be recorded back into your ACT! or SalesLogix database so you can see each communication you’ve made with your contacts, all in one place.