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Philadelphia, PA 19154
Phone: 800.223.3282

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Suite 300
Charlotte, NC 28273
Phone: 800.223.3282

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Extra, Extra! Read all about it!
Keep your subject lines to 45 characters or less, mention your brand and reference something in the actual body of the email.  It should read like a headline in the Times.

Get up close and personal.
Use your personal email address as the “from” address when sending campaigns.  No one wants to read email that comes from advertising@xyzcorp.com

Testing schmesting – who needs to test?
Test everything you can think of until you achieve the results you are looking for, and then keep testing.  Test subject lines, time of day, imagery, links, etc.

Mmmmmm spam and eggs!
Run a test email through a spam check tool before you send to your campaign list.  Spam checks will see flags in your email that may get clogged in a filter.

The eagle has landed!
Use email to drive your contacts to a landing page rather than your home page.  You’ll know more about what they are interested in and which links they clicked in the email.

More action than a Bruce Lee film!
Make your call to action prominent and above the fold.  Your contacts should be able to open their email and know exactly what to do to take action.

Be one of the cool kids.
Get added to your contacts “Safe Sender” address book.  When they sign up to receive email from you, remind them to add your address to their personal white list.

Trim up that waistline.
Create campaigns for the inbox by limiting width of HTML templates to 600 pixels at a maximum. Design so that your main point is the first thing your contact reads.

Capture the flag.
Build your list and capture names and email addresses by giving away something for free like a white paper.  Get contact information before they can download it.

Slow and steady wins the race.
Be persistent and consistent with your email marketing campaigns.  Send on a scheduled basis and your contacts will learn to look forward to your messages.