CRM Definition and Benefits

Information and resources on CRM software solutions

What is a CRM Software Solution?

Customer Relationship Management (CRM) systems help businesses manage their customer and business relationships by providing one central location to gather present and historical information, automate manual business process, and communicate with prospective and current clients in a timely fashion. CompuData provides two industry leading CRM Software Solutions— lnfor CRM and Sage CRM, that are tailored to fit all your unique business needs.


CRM Productivity Benefits:

Increased Lead Generation

With a centralized location to collect and create personalized nurture campaigns, and analyze results, your CRM equips you with the tools that you need to generate more qualified leads.

Improved Communication

Increase business productivity from marketing and sales, to accounting, to support, to human resources by using the CRM as a communication tool where activities and departmental progress can easily be accessed by everyone.

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Automate Manual Business Processes

Automate contracts, projects, events, price quotes, email followup, support, price quotes among others to free up employee time from manual duplicate processes with a CRM Software.

CRM Customer Satisfaction Benefits:

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Low Customer Churn Rates

CRM systems increase organization customer information visiblity  through data gathered from support tickets, surveys, notes, marketing campaign results among others. This can help businesses to take a more proactive instead of reactive approach to customer satisfaction and decrease churn rates.

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Secure Data Control

With a CRM application you can create a systematic way of controling and ensuring that your customer and business information is safe by granting accesss on a role or need basis. This in essence creates a streamlined data governance system that protects you and customers.

Access to Actionable Data

Gain easy access to actionable data from your CRM to make well-informed decisions by consolidating relevant customer and operational information. Make innovative decisions that set you apart from your competition and keep your current and potential customers happy.

CRM Cost Reduction Advantages:

Customer Acqusition Costs

Access to customer data with a CRM system  allows organizations to create targeted marketing campaigns that align with the right target audience to reduce spending in areas that reap little to no results.

Inventory Cost Managment

Historical buying patterns can be used to build predictive models that help identify new opportunities and regulate inventory costs.

Shorter Sales Cycles

Push customers faster along the sales cycle with automated workflow processes, targeted marketing efforts, and analytics for an increase in win rates.

CRM Discussions from The Business Technology Optimization Blog

The Anatomy of a Successful CRM Implementation

Most modern CRM systems come equipped out-of-the-box with sales, marketing and operational boosting productivity tools to help any business streamline otherwise mundane manual tasks and improve overall productivity. While “bells and whistles” of any CRM is usually concentrated the features and functionality of the product, how the CRM system is actually implemented has the ability to either increase productivity or impede it.

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